Philadelphia, PA (2024) · Las Vegas, NV (2025) · Producer
Two consecutive years leading production for Apartment List's presence at the NAA Conference. In 2024, the centerpiece was a custom-fabricated greenhouse-structure meeting lounge in Philadelphia — a fully enclosed, illuminated glass-panel structure serving as branded hospitality space on the show floor. In 2025, the concept evolved into a bold "house"-themed booth in Las Vegas, built around an open, gradient-lit house silhouette entrance ("You've come to the right place"), branded lounge pods, an interactive knowledge-test activation, and a large-format video wall for team huddles and product demos.
Owned production end-to-end both years: custom fabrication oversight, on-site build, and coordination of union labor at the convention center — a layer of logistical complexity distinct from private-venue builds. Delivered consistent $300K activations with a 3-person core team plus fabricator over 6-week timelines each year, across two different host cities and two different union labor environments.
Scope: Full-service production · Custom fabrication · Trade show/expo build · Union labor coordination · Multi-year client retention
2024 (Philadelphia): $300K | 6 weeks | 3 + fabricator
2025 (Las Vegas): $300K | 6 weeks | 3 + fabricator
2024 (Philadelphia): $300K | 6 weeks | 3 + fabricator
2025 (Las Vegas): $300K | 6 weeks | 3 + fabricator
