Sports Illustrated Swimsuit — 60th Anniversary Experience
Miami, FL · May 2024 · Producer
Full production lead on SI Swimsuit's flagship 60th anniversary activation — a decade-spanning immersive experience taking guests through six fully-built environments, each reimagining a decade of the brand's history from the 1960s through today, styled with era-specific furniture, custom signage, and archival SI Swimsuit cover art throughout.
Owned production end-to-end: concept execution, vendor and decor sourcing, budget management, and on-site build oversight, delivering a $250K activation with a 5-person core team plus fabricator in just 3 weeks from kickoff to install. Hosted ~250 SI Swimsuit models and influencers, with a special appearance by Tyra Banks.
Scope: Full-service production · Environmental/experiential design · Vendor sourcing · On-site execution Budget: $250K | Timeline: 3 weeks | Team: 5 + fabricator
