House of ESPN — NYFW Activation for WNBA Playoffs
New York, NY · Producer
Full production on House of ESPN, an invite-only NYFW experience celebrating the WNBA's power in fashion and culture, staged to promote the 2025 WNBA Playoffs. The multi-room activation included a fashion exhibit of player style, a mirrored basketball-court photo installation, projected runway-style portraits, and a storefront takeover on a major NYC street. Hosted by Ciara, featuring Ari Chambers, sounds by Vashtie, and a live design reveal from Project Runway's Veejay Floresca.
Owned production end-to-end: creative execution across exhibit, lounge, and runway-style spaces, talent/vendor coordination, and on-site operations.
Scope: Full-service production · Fashion/culture activation · Talent & influencer coordination · Retail storefront takeover Budget: $350K | Timeline: 8 weeks | Team: 8
